Wednesday, March 25, 2015

WiVi III THE BIGGEST & BEST YET ©


            From water issues to phenolics , dealing with vineyard pests or the latest in winery equipment, attendees at the third edition of WiVi, the Central Coast Tradeshow & Conference, found plenty to do. Add in great lunches, tastings and a kick-off party with appetizers and music, it was all good. A review of how the industry fared in 2014 and what might lie ahead this year were kick off sessions. These were followed by break-out sessions in viticultural, enological and marketing  areas. Also tastings that focused on rose wines (a growth area) and another on the impact of fast analysis of fermenting wine in allowing manipulation of color, tannin and the desired profile by today's winemaker.

As had been a successful change last year, the trade show was an open-all-day  event on day two only. This was well received by prior participants in 2014 and resulted in the largest group of exhibitors to date. This was true of the increase in ticket sales as well which doubled over the first event last year and increased about 30% over that this year. Comments from those attending were very favorable, as were those from exhibitors and sponsoring businesses. Hosts Wine Business Monthly  magazine and Precision Ag Consulting did a great job in putting together the logistics of a growing event, improving it year over year and being an active presence throughout the entire proceedings.

If you are in the industry or a consumer who wants to increase their knowledge of the product and have not attended, I recommend it highly. To find out more go to wivicentralcoast.com. If you did attend, I think you would agree that you learned a lot, had a great networking experience, tasted some very good food and wine and had a good time doing it.

Thanks to all the companies that backed the event, the participating speakers and wineries that supported the general tastings. Also those from the Garagiste movement who poured wines you rarely see in the market in the final general tasting. Hope to see you there next year.

Wednesday, March 11, 2015

WiVi RETURNS FOR 3RD VERSION ©


            This now annual rite of spring takes place March 17-18 (Tues/Weds) at the Paso Robles Event Center. Officially the WiVi Wine Industry Central Coast Conference & Trade Show, the event was successful in 2013 and exploded last year. Billed as the largest of its kind south of San Francisco, it is hosted by Wine Business Monthly magazine and Precision Ag Consulting. While primarily aimed at those in directly involved in wine production and related support industries, for the true wine geek, it offers some interesting and informative symposia.
There are general session looking back to trends coming from the past year, new groundwater regulation and what 2015 looks like. Breakout topics include enology, viticultural topics, the state of the business, DTC & social media metrics. Lunch is provided both days, a Rose focus tasting is held on Tuesday and the grand tasting features local garagistes. Plus you can celebrate St. Patrick's Day at the evening kickoff party. Time is short, so get all the details and ticketing options at www.wivicentalcoast.com.