The Paso Robles Wine Alliance, a group of nearly 150 of the
wineries in the area, reports that the 30th version of the event was
one of the best ever. Great weather and some tweaks to the main tasting event
combined for ticket sales of 4,500. A “thirty years – thirty dollar” ticket to
the afternoon tasting in the city park was provided for advanced sales to local
residents. The idea was well received and accounted for about 25% of advanced
sales with 500 people making a last minute choice and buying same day ducats.
PRWA stated that the combination of profits from ticket
sales and the auction of wines in conjunction with the winemakers’ dinner on
opening night provided over $30K to be used for their support of local causes.
Attendees were pleased that despite larger numbers, access to the tasting
tables and other vendors was better than in past years. In part this was due to
a drop in the number of wineries pouring but few could successfully absorb the
sixty that were available anyway. Lessons learned from prior events in how to
handle the crowd, parking, food service and the like also helped. It made for a
great overall experience.
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