Saturday, June 8, 2013

CENTRAL COAST REPRESENTS 30% of HOT BRANDS ©


            Over the past decade, Wine Business Magazine has featured a list of "Hot Brands" that spotlight interesting, sometimes unusual, labels that have had an impact in the market or stand out in their approach. The list from 2012 includes five California wineries, three of which are from the Central Coast. Other featured  producers came from Virginia, Washington, Oregon and Texas. The tenth winery honored was from Canada's British Columbia, a 100% varietal Cabernet Franc, a grape that was also seen in three of the selections. Six of the ten were single varietal wines, the others were blends of two to as many as four grapes. Retail pricing was from $13 to $40, total cases made ran from 100 to 10,000.

Another piece of interesting data was alcohol content. In this age of big wines and 15% + levels of alcohol, this group only broke 14% in two wines. One of those was only by .1% and the group averaged 13.5%. The Oregon winery, Troon, blended Viognier with 88% Vermentino and was only 11.5% alcohol. Other rarely seen varietals included Tannat, Lemberger, Tempranillo and Grenache Blanc - the last two being 100% of the variety. The only other 100% varietal wine was made from Syrah, and one of our Central Coast picks, as was the maker of the Grenache Blanc which was also the smallest production in the list.

The least expensive and largest production was also the most blended, featuring Cab, Zin, Merlot and Petit Sirah. Since you might actually be able to find this example, it was 2010 Rosso di Napa from Ca' Momi. I doubt a Napa appellation red will stay on the shelves for long at this price. Good luck! Since WBM  serves these wines at their holiday party and to those at the Unified Wine & Grape Symposium, you may want to find a friend in the industry and tag along.

I should mention the author of the article (in the February 2012 issue) was Mary-Colleen Tinney. It was a well researched piece and truly offers a wide range of interesting wines. Plus, my guess is she may come from fine stock of the same old sod as I, sla'inte.

Two Shepherds is the producer of the Grenache Blanc, which retails for $24 if you can find one of the only 1,200 bottles made. The maker is a tech industry sales & marketing professional, William Allen, who lives in Sonoma County and blogs at "Simple Hedonism". He was a consumer who decided to make some hobby wine and was introduced to this grape when he tried some made by a Paso Robles vintner. He sourced this 2011 vintage from the Saarloos vineyard in Santa Ynez. It is the source that makes me consider it eligible for my Central Coast focus. Allen works primarily with seven Rhone varieties but sources most of his grapes from Sonoma and has planted his own vineyard. So, he may not be "Central Coast" for much longer but the roots of this wine are.

The Syrah is a 2007 Santa Barbara County version from Kunin Wines. Seth Kunin made 490 cases of this wine, which retails for $30 and was the highest in alcohol content of those selected. While not especially well known, the winery has been in business for fifteen years. His background was in the restaurant business, which landed him in the Santa Barbara area and work in the cellars at Gainey Winery in Santa Ynez. He set out to build his own brand and shied away from the Pinot and Chardonnay focus of much of that area at the time. He liked the elegance of northern Rhone wines that lacked the big smack of many of the versions being made then in Australia and California and sought a cooler vineyard location. That is fairly common in the appellation, which has the lowest degree day ranking of the major California AVAs. While now common, and differing stylistically from the warmer climate versions made in Paso Robles, there were not a lot of Syrah growers for Seth to talk to in Santa Barbara when he started the winery. He credits his old world style on a long growing season and sources grapes from Alisos Vineyard in Los Alamos Valley, Larner in Ballard Canyon and Paradise Road in E Santa Ynez Valley. He has worked with those three growers from the beginning. He holds the finished wines longer than most do these days, as shown by the current release being from the '07 vintage.

The third Central Coast wine is also a 100% varietal - Cabernet Franc - and named Carr for its winemaker Ryan Carr, a former art student. A 2010 vintage, 826 cases were made and it retails for $30. He came into winemaking through his parents move to Santa Barbara and subsequent purchase of some land in the Santa Ynez Valley. They were thinking to plant some vines and have Ryan manage it. After finding out more about vineyard management and the reality of planting and farming a vineyard, they sold the property. But the experience lit a fire under Ryan, who had come to like the industry and farming. So he continued to work the vineyard for the new manager. He also did graphic design for wineries and was allowed to harvest some excess fruit in 1999. Suddenly he was a trash can level winemaker and the result was pretty tasty. He invested in his own winery, makes about 6,000 cases (including premium kegs) of wine and oversees fifteen vineyards in the county, from which he obtains most of his fruit.

Three people with vastly different backgrounds who came to love winemaking in a winding road sort of way. All now considered a Hot Brand for 2012 and making small lots of wine as a personal statement of style and varietal expression.

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