Thursday, June 26, 2014

RED CARPET PREMIER FOR PASO'S ELEVEN? WHO NEEDS CLOONEY? ©


            The Paso Robles AVA (American Viticultural Area) gained recognition thirty two years ago. Since then, additional areas were included in 1997 and 2009. It has been a region of great growth, now the third largest in terms of the number of wineries, and as a center for Rhone varietals, Zinfandel and Cabernet. It was named Wine Region of 2013 by Wine Enthusiast magazine. But, is it all really the same AVA or a series of subsets? It is, after all one of the largest AVAs in the country.

This discussion had been ongoing even before 2007, when conjunctive labeling was agreed to.  More on that concept in my next posting, about similar sub-AVA ideas in the Santa Barbara area. A great deal of time and effort was contributed by a small committee and supported by a representative board  group of 59 winemakers and growers. The group has defined eleven distinct terroir based areas within the north San Luis Obispo county that make up the Paso Robles AVA and submitted the proposal through government channels. The final hurdle seems to have been cleared and would result in allowing labels (when the wine meets the defining rules) to include  more distinct areas within the AVA. These proposed districts are as follows: San Miguel, Adelaida, PR Estrella, Geneseo, San Juan Creek, PR Willow Creek, Pomar, Creston, PR Canyon Ranch, Templeton Gap and Santa Margarita Ranch, including the 2009 addition to the overall AVA on the south. The York Mountain designation remains as a stand-alone AVA.  

The process requires public comment and 47 supportive responses were received prior to the January 21, 2014 closing date and a timeline for implementation has been approved. Considering that it took 18 months to prepare the 1,000 page submission document, this was good news indeed.

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