From water
issues to phenolics , dealing with vineyard pests or the latest in winery
equipment, attendees at the third edition of WiVi, the Central Coast Tradeshow
& Conference, found plenty to do. Add in great lunches, tastings and a
kick-off party with appetizers and music, it was all good. A review of how the
industry fared in 2014 and what might lie ahead this year were kick off
sessions. These were followed by break-out sessions in viticultural, enological
and marketing areas. Also tastings that
focused on rose wines (a growth area) and another on the impact of fast
analysis of fermenting wine in allowing manipulation of color, tannin and the
desired profile by today's winemaker.
As had been a successful change last year, the trade show
was an open-all-day event on day two
only. This was well received by prior participants in 2014 and resulted in the
largest group of exhibitors to date. This was true of the increase in ticket
sales as well which doubled over the first event last year and increased about
30% over that this year. Comments from those attending were very favorable, as
were those from exhibitors and sponsoring businesses. Hosts Wine
Business Monthly magazine and Precision Ag Consulting did a great job in putting together the
logistics of a growing event, improving it year over year and being an active
presence throughout the entire proceedings.
If you are in the industry or a consumer who wants to
increase their knowledge of the product and have not attended, I recommend it
highly. To find out more go to wivicentralcoast.com. If you did attend, I think
you would agree that you learned a lot, had a great networking experience,
tasted some very good food and wine and had a good time doing it.
Thanks to all the companies that backed the event, the
participating speakers and wineries that supported the general tastings. Also
those from the Garagiste movement who poured wines you rarely see in the market
in the final general tasting. Hope to see you there next year.
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